• Standard Toyota Hybrid System and AWD
  • Impressive 240 HP Hybrid System Net Output with 6.2 L/100 km Combined Fuel Consumption
  • Stylish Exterior with Monochromatic Grille, Sleek Design, and 21-inch Wheels
  • Premium Interior with Seating for Five and Fold Flat Second Row for more than 2-metre Long Cargo Area
  • Quiet Cabin with Standard Leather-trimmed Seating, Soft Touch Materials, and Panoramic Glass Roof
  • 12.3-inch Toyota Multimedia Touchscreen and Toyota Safety Sense 3.0 Standard


TORONTO, Ontario (June 6, 2024) – The first-ever 2025 Toyota Crown Signia brings striking style and fashionable function to Toyota’s SUV lineup. With a flowing silhouette, spacious premium interior, and stylish colour choices, the Crown Signia brings refined style and impeccable comfort in a package that’s sure to turn heads. Available in a single Limited grade in Canada, it also brings capable, efficient performance with standard electronic on-demand All Wheel Drive and the Toyota Hybrid Electric Vehicle (HEV) system. Earning a fuel consumption rating of 6.0/6.3/6.2 L/100 km (City/Highway/Combined) and delivering 240 net system horsepower, the Crown Signia makes an all-new statement for the modern crossover.

“As Toyota celebrates 60 years in Canada in 2024, we’re excited to introduce Canadians to the newest member of the Crown family – a nameplate that was among the first we brought to Canada all those decades ago,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “This all-new model embraces all the best qualities of the sophisticated and electrified Crown sedan we introduced in 2023 – then adds even more functionality and versatility. This makes the Toyota Crown Signia a thoroughly modern take on a legendary wagon – and as the Crown’s first foray into the Canadian SUV market, it’s more than ready to shake up the segment and welcome more Canadians to the Toyota family.”

The Crown Signia’s sleek design gives it a dynamic profile, thanks to its long, sweeping roofline, monochromatic grille, and wide front and rear fenders. On the inside, its spacious cabin has a premium feel with unique colour combinations, bronze-metallic finished accents, and standard leather-trimmed seating. The Crown Signia also comes with a fully digital gauge cluster, piano key controls, and the latest Toyota Multimedia system standard, and has an available 11-speaker JBL® Premium audio system, to give it just the right balance of tech and entertainment.

The first-ever Crown Signia has the advantages that drivers love about crossover Sport Utility Vehicles (SUV), which bring car-like driving and SUV functionality. Its high seating position, with a hip point of 655 mm, gives the Crown Signia an elevated view of the road and easy ingress/egress. When the need for carrying extra gear calls, it has plenty of interior cargo space, with over 1,870 litres (66.1 cubic feet) of storage with rear seats folded flat (with panoramic glass roof). For bigger hauls, it can tow up to 2,700-pounds.

100% Hybrid, 100% All Wheel Drive

The 2025 Crown Signia brings a unique combination of style, comfort and performance. Five colour choices give it a brilliant look, with Storm Cloud or Black as standard choices and Bronze Age, Finish Line Red, or Oxygen White as premium paint options. Interior colours come in a choice of Black or Saddle Tan.

The Crown Signia also comes equipped with great standard features like leather-trimmed seating, a leather-trimmed heated tilt/telescoping steering wheel with push button controls, Toyota Multimedia infotainment system with 12.3-inch touchscreen, leather-trimmed shift knob, power windows with auto up/down function, height adjustable hands-free rear power liftgate, and cargo area tonneau cover.

LED projector low and high beam headlights with Automatic High Beam function and LED taillights also come standard. For an added premium touch, heated power outside mirrors with turn signal and blind spot warning indicators and power-folding feature also come standard.

In Canada, the 2025 Crown Signia is available in a single, well equipped Limited grade. It comes with the 2.5-litre Toyota HEV system and Electronic On-Demand All-Wheel Drive with three selectable drive modes. Dark gray metallic 21-inch, 7-spoke alloy wheels, a fixed glass panoramic roof, heated and ventilated powered front seats with memory, heated outboard seats in the rear, an 11-speaker JBL® Premium audio system, rain sensing windshield wipers, digital rearview mirror with garage door opener, Digital Key capability for using a smartphone to access and drive the vehicle (active trial/subscription to Toyota Remote Connect required) and the latest Toyota Multimedia System with 12.3-inch touchscreen are all standard features.

There is also an available Advanced Technology package that includes a Panoramic View Monitor, Lane Change Assist, Traffic Jam Assist *, Front Cross-Traffic Alert, Front and Rear Parking Assist with Automatic Braking, and outer mirrors with puddle lights and reverse tilt-down feature.

Spacious First Class Cabin

With seating for up to five, the Toyota Crown Signia provides exemplary comfort with standard leather-trimmed heated and ventilated front seats that can be adjusted to three levels come standard on both grades. A smooth, high-quality leather-trim provides a luxe feel in the cabin, with double stitching, quilting, and fillet piping that flows up to the headrest. Moderate bolsters cradle the front seat passengers, and the rear seats have a lounge-like design with a modern feel.

Up front, 8-way power adjustable driver and front passenger seats make for comfortable cruise, and a driver’s seat with memory function adds another layer of convenience. Front seat adjustments include slide, recline, tilt, height adjust, and lumbar support. Rear seats include ample cushioning and bolster support for maximum enjoyment.

Dual zone climate control is also standard, as accessed via a thin illuminated control panel that runs along the dashboard, just below the multimedia screen, along with other frequently used functions. For added interior temperature control, the windows are made from High Solar Energy Absorbing glass.

The 2025 Toyota Crown Signia also receives a 12.3-in. digital gauge cluster with selectable gauges. Drivers can select different displays with the push of a button, including a Hybrid System Indicator showing the driver system output and regeneration status to encourage eco-driving habits. As used on other Toyota hybrid models, the display suggests optimal amounts of acceleration for eco-driving. For added function and ambience, in-cabin LED lighting adds a premium feel. Illumination includes overhead and front/rear footwell lighting, cup holders, USB ports, door handle accents, and the rear cargo area.

To aid outward visibility, the available Panoramic View Monitor provides a 360-degree overhead view of the vehicle’s surroundings on the Advanced Tech Package. A backup camera with projected path and dynamic gridlines is standard. For additional convenience, a Smart Key System that works on all four doors is also standard.

A Sanctuary on the Road

For customers who seek premium experiences in a vehicle, keeping unwanted noise out is paramount. The 2025 Toyota Crown Signia’s cabin brings that priority quietly home. Rather than simply aiming at a “numbers” goal for sound level (decibels), Toyota engineers created a calm atmosphere conducive to enjoying easy conversation or hearing music in cleaner detail. The Toyota Crown Signia is assembled at the Tsutsumi Plant in Aichi Japan and uses the same TNGA-K platform that underpins the Crown sedan.

The high-strength TNGA-K platform is the first defense against noise intrusion, curbing vibration through the steering, floor and structure. Suspension tuning resists road surface disturbances and tire noise is reduced via strategically placed insulation and thoughtful tire/wheel construction. Engineers also undertook extensive analysis of noise transmission paths and filled spaces around door frames, window openings and wiring harnesses for enhanced cabin quietness. Even the inner rocker and bulkhead are connected with adhesive to minimize noise.

The Toyota Crown Signia also uses acoustic glass on the front driver and passenger side windows to minimize noise in the cabin. Insulation and body sealing material are placed throughout the structure, between the engine bay and cabin, under the carpeting and above the headliner for additional sound-deadening. The materials and their placement were optimized to minimize noise in the frequencies that typically interfere with conversation.

The Signature Hybrid

The 2025 Crown Signia is equipped with the Toyota Hybrid System (THS), standard. This system’s primary components include a 2.5-litre DOHC four-cylinder engine, a hybrid transaxle, and a Nickel Metal Hydride (NiMH) battery. Hybrid technology puts all these systems to work together, using a combination of gas and electric motors to drive the vehicle’s wheels for a balance of optimum power and fuel efficiency, depending on the driving conditions.

The hybrid transaxle houses four components: two electric motor-generators (MG1 and MG2); a single planetary gear; and a reduction gear to the final drive. MG1 serves primarily as a generator, driven by the gasoline engine, and provides a charge to hybrid battery. It also serves as the engine’s starter motor. MG2 drives the front wheels alone or in tandem with the internal combustion engine as needed. MG2 also acts as a generator, recovering kinetic energy when coasting or braking and converting it to electrical charge for the battery. In certain conditions, MG2 can also power the vehicle in full electric (EV) mode at low speeds.

The Crown Signia’s 230.4V Bi-Polar NiMH traction battery has a capacity of 5.0 Ahr and stores electricity for use by the motor generators. The battery is a compact unit that is located entirely beneath the rear seats, avoiding any intrusion in the rear cargo area. Its bi-polar construction helps reduce the overall battery size and weight, and benefits performance, since bipolar electrodes minimize the internal electrical resistance.

The 2.5-litre four-cylinder gasoline engine uses variable valve timing to utilize the efficiency of Atkinson cycle operation. This timing provides a shorter compression stroke and longer power stroke, resulting in excellent fuel efficiency and low emissions. The engine turns MG1 to charge the battery and provides power to the front wheels alongside MG2. Pairing this engine with Crown Signia’s standard electronically controlled Continuously Variable Transmission provides exceptionally smooth, shift-free power delivery.

Crown Signia also comes standard with selectable NORMAL, ECO and SPORT driving modes that let the driver tailor drivetrain performance. SPORT mode sharpens throttle response, enhancing the fun-to-drive experience. ECO mode changes the throttle and climate control logic to maximize efficiency, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.

Altogether, the Toyota Hybrid System delivers a manufacturer estimated fuel consumption rating of 6.0/6.4/6.2 L/100 km (city/highway/combined).

Elevated Handling with Standard AWD

The Toyota Crown Signia delivers the best of both worlds: sedan-like driving comfort and SUV versatility. Its 170 mm ground clearance, 1,880 mm overall width, and 2,850 mm wheelbase give it a firmly planted, car-like feel, while its large 21-inch wheels gives it a lifted seating position with a 655 mm hip point.

Equipped with Toyota’s electronic On-Demand AWD standard, the Crown Signia’s AWD system takes maximum advantage of the hybrid powertrain’s benefits while also being capable of towing up to 2,700 pounds.

Instead of using a transfer case and driveshaft to send power to the rear wheels, the AWD system employs a separate rear-mounted electric motor (MGR) to send power to the rear wheels when needed, like when cornering or in slippery conditions. The front and rear wheel driving force distribution is precisely controlled between 100:0 and 20:80, for enhanced fuel efficiency and comfortable driving performance. MGR not only provides power to the rear wheels but can also deliver power proactively in ideal conditions to improve driving dynamics and act as a generator, providing charge to the Hybrid battery when coasting or braking.

A blend of lightweight, high-strength materials support rigidity, like a ring frame structure in the rear, a combination of plate spot and laser welds on the body, and the use of structural adhesive throughout the frame. The steering gearbox is mounted directly to the suspension cross member for a direct steering feel that minimizes line correction. Aero-stabilizing underbody panels with a “stepped” texture help control airflow under the vehicle a firmly planted ride.

Toyota Crown Signia’s suspension consists of a MacPherson-type strut in the front and multilink rear suspension. Toyota engineers focused on reducing vibrations felt by the driver and passengers and have equipped Crown Signia’s suspension with swing valve shock absorbers, a soft suspension bushing, and a dynamic damper on the front suspension. Polyurethane coated coil springs in the front help provide a smooth ride and high-damping structural adhesive on the body and reinforced seat mounting points reduces shake generated by the road.

Toyota Crown Signia’s handling is bolstered by an electronically controlled brake system featuring Active Cornering Assist, which engages the stability control to reduce understeer in certain cornering situations, so the driver feels the enhanced agility, not the system’s operation.

Creature Comfort for All

Toyota Crown Signia keeps drivers and passengers plugged-in when it comes to charging devices. A vertical wireless Qi charger with charge indicator in the middle console holds a device in place while charging and maximizes space. There are also three USB-C and a 12V charging port up front, standard. For rear seat passengers, two USB-Type C ports are standard.

The front seat cup holder is designed with everyday functionality in mind. Its recessed design helps prevent drinks from spilling over to the shifter side and there is also a partition in the middle of the cup holder, maximizing its utility to fit long items like phones, tablets, and wallets. Water bottle holders add storage on the front doors, along with one water bottle holder on each rear door.

In the rear, passengers will enjoy the comfort and convenience of dedicated air vents, two cup holders, a rear bottle holder, and seatback pockets standard. Cargo space is abundant on Crown Signia with a rear deck that’s made for an active lifestyle, including a tonneau cover and aluminum scuff plate.

When there is a need for more room, the Crown Signia’s 60/40 second-row fold-flat seats with extension panel are ready to accommodate cargo needs. Once folded flat, the cargo area becomes a six-and-a-half-foot long storage area, ready to accommodate items like skis, golf clubs, or luggage. The rear power liftgate allows for hands-free operation, and an easy-to-use rear seat release can be accessed from rear liftgate opening.

Connected Services

The Toyota Crown Signia comes with a variety of connected service capabilities and trials:

  • Drive Connect*: Includes 3-year trial subscription of Cloud Navigation with Google Points of Interest (POI) data, Intelligent Assistant with Hey, Toyota, and Destination Assist
  • Service Connect*: Includes up to 10-year trial subscription with personalized maintenance updates and vehicle health reports
  • Safety Connect*: Includes up to 10-year trial subscription with Emergency Assistance, Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator
  • Remote Connect*: Includes 3-year trial subscription; Remotely interact with your vehicle through the Toyota app via your mobile phone or smartwatch. Includes Digital Key capability, which allows drivers and guests to use a smartphone as a key fob.

*Subscription required after trial period. 4G network dependent.

Safety & Convenience

The 2025 Toyota Crown Signia will come with Toyota Safety Sense 3.0 (TSS 3.0) standard. This suite of active safety and driver assistance technologies includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist

It also has additional convenience features such as Blind Spot Monitor with Rear Cross-Traffic Alert and Safe Exit Alert. An Advanced Technology package is also available on the Limited grade, adding Front Cross-Traffic Alert and Lane Change Assist.

The 2025 Toyota Crown Signia is also equipped with eight airbags, including side curtain airbags. Toyota’s Star Safety System includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology.

The Crown Signia Limited grade has the available advanced functionality of Traffic Jam Assist* when equipped with the Limited Advanced Technology Package and an active Drive Connect subscription or trial. TJA is a driver-assistance feature that helps ease the burden of the stressful stop-and-go of a traffic jam. It is designed to function on controlled access freeways at speeds of 40 km/h or less. TJA is to be used in accordance with applicable laws, and the driver monitor camera must confirm the driver’s eyes are on the road for hands-free operation. The required Drive Connect subscription for Traffic Jam Assist comes as a 1-year trial.

2025 Toyota Crown Signia pricing

Model Starting MSRP Estimated Vehicle Price*
Limited $57,450 $61,081
Limited with Advanced Technology Pack. $59,525 $63,156

*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2025 Toyota Crown Signia is expected to go on sale later this Summer at Toyota Dealers across Canada. For complete and up to date details and specifications visit

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.