Fun to drive and very stylish, the addition of Toyota Connected Services and upgraded display audio systems make the world’s hybrid-electric ambassador even better

2019 Prius AWD-e 39


TORONTO, ON – August 28, 2019 – Electrify your daily drive or your weekend getaway with the Toyota Prius – the world’s most popular and proven self-charging gasoline-electric automobile. For 2020, Toyota makes the iconic Prius even more fun, adding standard Apple CarPlay™ plus upgraded display audio systems to every model.

“Toyota has sold more than 12 million hybrid vehicles world-wide – revolutionizing the way people get around. And it all started with the Prius,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Over the past 20 years, hundreds of thousands of Canadians have experienced the benefits of Toyota’s Hybrid Synergy Drive – and over that time, we’ve made Prius an even better choice for life in Canada with the addition of new styling and new features – including all-wheel-drive models and now, state of the art multimedia systems.”

New for 2020, select Prius models are now equipped with Toyota Connected Services plus a new 7” touchscreen display audio system that’s also Apple CarPlay™ compatible. This headlines Prius’ long list of powerful yet easy to use technology features. Standard features on every Prius include air conditioning with automatic temperature control, a multi-information display and eco-drive monitor, plus the Toyota Smart Key System with Push Button Start. Available upgrade packages boost the technology even further, even as they keep everything user-friendly.

The Prius has evolved over the past 20 years – and what started as a super-efficient and environmentally responsible way to get around has evolved into a sporty-looking liftback that’s great fun to drive. The fourth generation Prius is built using the Toyota New Global Architecture (TNGA) platform, which combines a high-strength structure, low centre of gravity, and other features to deliver a highly engaging driving experience combined with an exceptionally smooth and quiet ride.

Under the hood, the Toyota Hybrid Synergy Drive works seamlessly in the background, optimizing the combination of gas and electric power as you drive. For those seeking added all-season driving confidence, the Prius is also available with electric on-demand all-wheel drive (AWD-e), which provides instant torque to the rear wheels when more traction is needed, and operates in FWD mode when it’s not.

The 2020 Prius also delivers advanced safety, starting with Toyota Safety Sense P. Other safety technologies standard on all Prius models include the Toyota Star Safety System, eight airbags, active front headrests with whiplash protection, a back-up camera and a tire pressure monitoring system.

The Toyota Prius is offered in a range of models and trim levels, as follows:

The 2020 Toyota Prius is offered in a choice of front wheel drive (Starting MSRP: $28,550) and AWD-e (Starting MSRP: $29,550) powertrains. These models feature 7” display audio systems with Toyota Connected Services by Toyota -Audio Scout GPS Link, Apple CarPlay™ compatibility, Bluetooth connectivity and USB audio input, and Apple CarPlay compatibility, fabric seat cladding, power windows with auto up/down function for all windows, map lamps, a cargo area lamp, 12v accessory power outlet and retained accessory power, and more. The AWD-e model is also equipped with fog lamps.

The 2020 Toyota Prius FWD Technology (Starting MSRP: $32,590) features Connected Services by Toyota – Audio Plus including Toyota Connected Services Audio Plus including Safety Connect, Scout GPS® Link and Apple CarPlay™ compatibility. Also includes integrated Sirius XM Satellite Radio. SofTex seat cladding, an eight-way power adjustable driver’s seat, auto-dimming rear view mirror, heated steering wheel wrapped in synthetic leather, illuminated entry with step lamp, the Qi wireless charging tray for compatible personal electronics, Toyota’s Blind Spot Monitor and Rear Cross Traffic Alert safety technologies, plus a power tilting/sliding moon roof and rain-sensing wipers.

The 2020 Toyota Prius AWD-e Technology (Starting MSRP: $33,450) features an 11.6” high definition display screen, embedded navigation, and Apple CarPlay™ compatibility, SofTex seat cladding, heated steering wheel wrapped in synthetic leather, illuminated entry with step lamp, the Qi wireless charging tray for compatible personal electronics, Toyota’s Blind Spot Monitor and Rear Cross Traffic Alert safety technologies, rain-sensing wipers and fog lamps.

This model may be further enhanced as the 2020 Toyota Prius AWD-e Technology Advanced (Starting MSRP: $35,250), which adds a head-up display, auto-levelling headlamp system, adaptive front lighting system, intelligent clearance sonar with intelligent parking assist, and an integrated garage door opener.

The 2020 Toyota Prius is on sale at Toyota Dealers across Canada. For complete and up to date details and specifications, visit

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over eight million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.