Since 2000 the Toyota Tundra has been helping truck owners tow, haul, road trip it and transport loved ones with toughness and in style. Its history began with a V6 engine and a dream (anyone remember the Tundra 3.4-liter V6 engine that produced 190 horsepower and 220 lb.-ft. torque?).

This rich tradition has evolved into a popular full-size truck with a 5.7-liter engine giving drivers 381 horsepower and 401 lb.-ft. torque. It is tough and it is strong.

July sales for the 2019 Toyota Tundra were up 17 percent over last year, and Tundra shows no signs of slowing down. We look at several reasons that may account for this great popularity.

Toyota Tundra is reliable

The Toyota Tundra has earned a solid reputation for long-term quality and dependability. Tundra owners have known for almost two decades just how reliable their trucks are, but it is nice when a reputable third-party backs up what owners have already known.

J.D. Power is recognized as a trusted source for determining just how reliable vehicles are. The Tundra won top honors for the Large Light Duty Truck segment in J.D. Power’s Vehicle Dependability Study. Truck enthusiasts and owners should have tremendous peace of mind, as this means 3-year-old Tundras have less problems per 100 vehicles than any of their competitors in the large truck segment.

Also of interest: The Toyota Camry is most reliable in the midsize sedan segment, while the RAV4, Highlander and Sienna all earned Top 3 status in their classes.

It is fun to drive a Toyota Tundra

This may sound like an obvious reason to write about, but it is a very important factor in customer satisfaction and another piece in the puzzle of solving the mystery of Toyota Tundra popularity.

Anyone who has driven a 2019 Tundra or earlier model knows just how smooth and comfortable it is both for drivers and for passengers. This is true both on city and country roads as well as your top highway cruising speed.

Tundra is available both in Double Cab and CrewMax configurations, offering versatility for families based on their needs. The Double Cab is available in 6.5’ and 8’ bed lengths, while CrewMax has a gigantic back seat for a 5.5’ bed.

2019 Toyota Tundra 1794 crewmax back seat leg room

Tundra has high resale value

Many factors go into a vehicle’s resale value. For a high resale value, a truck should be reliable and dependable over many years. In other words, it should be something pre-owned shoppers can count on and trust to be “a sure thing.” It should also have an interior and exterior that holds up well and looks great over the course of a decade or more.

2019 Toyota Tundra 1794 Edition brown interior

Toyota Tundra checks all these boxes and more. In fact, 2019 Tundra was named number 3 on’s list of Highest Resale Value across all brands and models. This is a huge accomplishment and recognition for a long history of well-made trucks.

Also on the list were 2019 Tacoma, which placed first overall and 2019 Toyota 4Runner that was number five. Imagine Toyota having three of the top 5 vehicles with the absolute best resale value over anything else. No surprise here.

Tundra has toughness

Tundra is ideal for both on the road and for off-road enthusiasts looking to find that next hidden trail or quarry or mountain pass.

The 2019 Tundra model has a towing capacity up to 10,200 pounds and is more than capable of handling your trailers and campers and boats.

What is next for Toyota Tundra?

For the 2020 Tundra model year, look for some practical additions to make driving life a little easier and more convenient. Android Auto and Apple CarPlay will both be added to all 2020 Tundra trucks.

Also look for larger multimedia touch screens, either a 7” as found on the SR or 8” standard on all trim levels SR5 and above
Smart key push button start is a great standard feature that buyers can expect to find on all 2020 Toyota Tundras SR5 and up.

The 2020 Tundra TRD Pro will be offered in both Double Cab and CrewMax configurations, and this provides huge versatility and makes this popular grade level an option for those wanting either more passenger space or more bed space.

And of course around the corner is the possibility for redesigned 2021 Tundra models. Rumors have swirled in truck enthusiast circles of new powertrain options, a completely different suspension system, and there has even been talk about a potential Tundra Hybrid. Things should really start heating up within the next year.