5 Reasons Why the Toyota Tacoma is So Popular These DaysAug 14th, 2019
The best-selling midsize truck in America is the Toyota Tacoma. In fact, it outsells its competition by a wide margin. Recently sales for Tacoma trucks increased for 19 consecutive months. This is an incredible statistic.
As I like to do, I sat down with my pen and my paper and thought about all the reasons that might account for this skyrocketing Tacoma popularity with truck shoppers, owners and enthusiasts. Check out my thoughts and write some of your own reasons you think might attribute to Tacoma’s huge success.
The Toyota Tacoma is Dependable
We are currently in the 2019 Tacoma model year, but the Tacoma has been building a reputation for reliability, dependability and high-quality for decades.
I have seen many accounts from my readers and my YouTube channel viewers of their own personal Tacoma trucks having several hundreds of thousands of miles and they are still going strong. My favorite story is my friend Mike Neal who owns a 2008 Toyota Tacoma that just reached 1.3 million miles. Incredible longevity.
Tacoma Trucks are tough
We have all seen the commercials of Tacoma trucks being thrown off mountain cliffs and having heavy objects dropped on them and rolling on their sides over and over and over. And still able to drive off after that. The saying “you just cannot kill a Tacoma” was created for good reason.
Recently, a tornado literally destroyed Riley Toyota and nearly all its Toyota inventory. A 2019 Tacoma TRD Sport was swept off the ground and rested right on its vertical end. Not the typical way a Tacoma should sit on a dealership’s lot. However, it was still able to start right up as it drove up on the lift truck all on its own. Tacoma 1 – Tornado 0.
A Toyota Tacoma can tow and haul what you need
Most Tacomas are available with a 2.7-liter 4-cylinder engine or a 3.5-liter V6 engine. The 4-cylinder engine has a tow capacity of 3,500 pounds, while the V6 can haul up to 6,800 pounds.
A Tacoma is ideal for towing your trailers and boats, for snow plowing and for hauling equipment in your truck bed. In short, it will do what you need it to do.
Incredible resale value with Tacoma
We do not normally purchase a new truck with the thought that we can sell it for a high price at the end. But this is one of the tremendous factors that continue to make Tacoma such a smart business decision.
The 2019 Tacoma topped kbb.com’s list of 2019 Highest Resale Value vehicles this year across all makes and models. It landed right at the very top of the list. Nothing else beat Tacoma in resale value. I repeat this just to let it sink in.
Resale value can be attributed to many factors, including how popular they are with owners and buyers, how few maintenance issues they have, and how well they hold up over time. Tacoma checks all these boxes and probably a few more.
On a side note, both the 2019 Tundra and the 2019 4Runner made the Top 5 for resale value as well. This makes up quite the formidable lineup of tough Toyota trucks and SUVs that hold their value over time. Kudos Toyota.
The Toyota Tacoma is great for customization
Aftermarket customization is big business. When people buy their new Tacomas, this is often just the beginning as opposed to the finished product. Tacoma trucks are fun to add accessories that protect them, that improve performance, and of course that make them look as cool and with as much street cred as possible.
I belong to two large online Tacoma forums, Tacoma World and Toyota Tacoma Enthusiast. I get so much enjoyment from seeing pictures and videos of Tacoma owners who have customized their trucks of all years and generations and are proud to show them off. I encourage all Tacoma owners and enthusiasts who want to be a positive part of these groups to consider joining.