Advanced technology vehicles prove they’re ready for the real world at the annual event hosted by the Automobile Journalists Association of Canada
2018 AJAC EcoRun

TORONTO, ON – June 20, 2018 – Canadian drivers in the market for a fun to drive, boldly styled and remarkably efficient gasoline-electric hybrid vehicle will want to check out the all-new 2018 Toyota Camry Hybrid – making its first appearance in the Automobile Journalists Association of Canada’s annual EcoRun event. The Camry Hybrid will be joined by Toyota’s Prius Prime plug-in hybrid-electric at the 2018 EcoRun, taking place June 20-23 between Moncton and Fredericton in New Brunswick.

“At Toyota, we recognize that environmental excellence must go hand in hand with vehicles that work for today’s drivers under real world conditions,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Camry Hybrid and the Prius Prime are great examples of how Toyota makes it easy for drivers in Canada – and around the world – to manage their environmental footprint while still enjoying all of the benefits of a fun-to-drive, stylish, comfortable and well-equipped vehicle. We look forward to demonstrating both models at this year’s EcoRun.”

When it was introduced more than a decade ago, the Camry Hybrid quickly established itself as Toyota’s best-selling hybrid-electric model – and with good reason, as it benefits from all of the qualities that have made the conventional gasoline Camry so successful. For the 2018 model year, engineers fitted the Camry Hybrid with the next generation of the Toyota Hybrid System. The THS II boosts net system power, even as it improves efficiency by 17 percent compared to the previous year’s model. What’s more, the 2018 Camry Hybrid positively sips fuel, with an appetite of less than five liters per 100 kilometers (city/highway combined). Built using Toyota New Global Architecture – a state of the art approach to platform and powertrain design that helps deliver superior handling, the 2018 Camry Hybrid is more fun than ever to drive, too.

Now available in across Canada, the Prius Prime features room for four adults and is built around an ultra-efficient power train. This plug-in hybrid-electric model is Toyota’s most fuel-efficient hybrid to date. With Prius Prime, drivers can travel more than 40 kilometers in pure electric mode – more than enough for most daily commutes – without using a drop of gasoline. What’s more, drivers can relax knowing that if they run out of electric charge, the Prius Prime’s ultra-efficient gasoline-electric hybrid will seamlessly take over. With a range of more than 1,000 kilometers on a single tank of gas and full battery charge, Prius Prime gets drivers to their destinations, every time.

Beyond their advanced power trains, both the Camry Hybrid and the Prius Prime offer drivers stylish vehicles that are fun to drive and loaded with comfort, convenience and safety features.

Together, the Camry Hybrid and Prius Prime demonstrate two of Toyota’s many approaches to decarbonize the automobile as part of the Toyota Environmental Challenge 2050. This is a global initiative to address climate change, natural resource consumption, and recycling issues. It includes the New Vehicle Zero Emissions Challenge, which employs advanced power train technologies and other strategies to reduce carbon dioxide emissions from new vehicles by 90 percent compared to 2010 levels.

Toyota is the number one seller of electrified vehicles in Canada. Since the launch of the Toyota Prius in 2000, Toyota Canada has sold more than 160,000 hybrid electric vehicles in Canada.

For complete and up to date details and specifications on the Camry Hybrid, the Prius Prime, and other advanced technology vehicles – including the world’s most popular and proven selection of hybrid-electric cars and SUVs – visit

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.