Hydrogen electric powered vehicle joins Prius and RAV4 Hybrid for AJAC EcoRun challenge

(TORONTO, ON – June 1st, 2016) It’s not a concept – it’s a real car. And it’s on the road in Canada for the first time in June, demonstrating one of the most efficient and clean power sources in the world. The 2016 Toyota Mirai headlines a stellar line-up of fuel efficient vehicles as Toyota puts its best to the test in the 2016 EcoRun – an annual event organized by the Automobile Journalists Association of Canada (AJAC) and taking place June 1-3 between Toronto and Ottawa.

“Toyota has the proven track record for developing and producing real-world vehicles that are cleaner, fuel efficient, fun to drive, and easy to adopt by drivers around the world,” said Cyril Dimitris, Vice-President, Toyota Canada Inc. “We’re always ready to put our technology to the test, so we welcome this opportunity to show Canadians the power and efficiency of the Mirai, plus our popular Prius and RAV4 Hybrid models.”

During the EcoRun, AJAC members will test-drive advanced technology vehicles from Toyota and other makers. The event is designed to inform Canadians about these vehicles and provide accurate data to help make wise purchase decisions.

Highlights of Toyota’s EcoRun entries are as follows:

2016 Toyota Mirai:

The 2016 Toyota Mirai is the future, today: A hydrogen-powered fuel cell vehicle available in Japan, parts of Europe, and California*. This model delivers 151 peak horsepower and up to 247 lb-ft of torque, with a range of approximately 480 km and a refilling time of about five minutes. The Mirai’s fuel tank stores hydrogen, which is mixed with air in the fuel cell stack. The resultant chemical reaction produces two things: electricity and water. The electricity powers the vehicle, while the water leaves through the tailpipe – the Mirai’s only emission. Beyond its remarkable power supply, however, the Mirai is very familiar: a stylish, feature-rich, fun-to-drive four-door sedan. The aerodynamic body is highlighted by LED headlamps and daytime running lights, touch sensor front door handles and trunk lid, and 17” alloy wheels. Noise-reducing glass contributes to a quiet, comfortable cabin, featuring eight-way power adjustable front seats, heated seats for everyone, electronic push button start with Smart Key, a heated, power adjustable steering wheel with built-in multifunction controls, a premium audio system with navigation, and more. And as a Toyota, the Mirai also delivers the peace of mind of no-compromise safety, including eight airbags, Toyota Safety System +, a back-up camera, blind spot monitor with rear cross traffic alert, and more.

(*Specs are based on the Mirai currently available in California)

2016 Toyota Prius:

The all-new 2016 Toyota Prius shatters perceptions of what’s possible in a hybrid. From its sporty exterior with bold character lines, to its high-tech interior featuring soft-touch materials and wrap-around dash design, to its lively, fun-to-drive handling, the Prius is more than Toyota’s ambassador for advanced motoring: It’s been completely reimagined, and it’s better than ever. The EcoRun test vehicle is the Prius Technology, enhanced with the Advanced Package.

2016 Toyota RAV4 Hybrid:

The popular, built-in-Canada compact SUV meets the world’s most proven hybrid technology, and the sum is more than its parts. The first-ever RAV4 Hybrid boasts a fresh, bold exterior. Its premium interior features soft-touch materials and plenty of room for friends and stuff. Under the hood, RAV4 Hybrid delivers the fun, energetic driving manners that have made RAV4 a popular choice and the added confidence of all-wheel drive – plus the best fuel efficiency rating of any SUV offered in Canada at just 7.2L/100km (city/highway combined). What’s not to love? The EcoRun test vehicle is the RAV4 Hybrid Limited, enhanced with the Technology Package.

For complete and up-to-date details and specifications on these and other advanced technology vehicles – including Toyota’s extensive line-up of hybrid cars and SUVs – visit

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.