(TORONTO, ON. – May 20, 2016) Toyota Motor Corporation announced today that the cumulative total of its global hybrid vehicle sales has surpassed nine million units1 as of April 30, including more than 120,000 in Canada. This latest million unit milestone was achieved in just nine months.

Helping to mitigate the environmental effects of automobiles is a priority for Toyota. With an understanding that eco-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has endeavoured to encourage the mass-market adoption of hybrid vehicles across the globe.

In 2015, Toyota launched the fourth-generation Prius and added an all-new hybrid model of the RAV4 to its ever-expanding hybrid line-up. As of the end of April 2016, Toyota sells 33 hybrid vehicles and one plug-in electric hybrid (PHEV) model in more than 90 countries and regions.

Toyota announced the Toyota Environmental Challenge 2050 in October of last year, setting challenges the brand will undertake in order to reduce the negative impacts automobiles have on global environmental health to as close to zero as possible, and to contribute to the creation of a sustainable society. In order to fulfill these challenges, Toyota is working to expand its lineup of hybrid vehicles even further and will work to contribute to the environment by achieving global annual sales of 1.5 million units, and cumulative sales of 15 million units by 2020.

Toyota calculates that as of April 30, the use of Toyota hybrid vehicles2 in lieu of conventional vehicles of similar size and driving performance has resulted in approximately 67 million fewer tons3 of CO2 emissions―believed to be a cause of climate change. Toyota also estimates that its hybrid vehicles have saved approximately 25 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles in the same class.

Toyota launched the Prius—the world’s first mass-produced hybrid passenger vehicle—in December of 1997. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.

Toyota has positioned hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, as core environmental technologies for the twenty-first century. Toyota is committed to continuing its work to enhance performance, reduce costs and expand its product lineup to create vehicles that are ever-more popular with consumers.

1Including plug-in hybrid vehicles; Toyota data

2Excluding the Coaster Hybrid EV and “Quick Delivery 200”

3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2conversion factor

Source: Toyota Canada