FRISCO, TX – The Toyota Texas Bass Classic (TTBC) is proud to announce that it is now part of Toyota Texas Fest presented by JBL, a three-day festival of events to be held May 20-22 at Toyota Stadium.  In addition to celebrating the 10 year anniversary of TTBC, Toyota Texas Fest will enable the event to further its mission to help broaden the audience reach and ultimately increase the awareness and funding for the Texas Parks and Wildlife Department (TPWD).  Toyota Texas Fest presented by JBL will include concerts, an outdoor festival, and fun activities for all ages.

“We are very excited to introduce the Toyota Texas Fest presented by JBL. For 10 years, TTBC has been proud to support the Texas Parks and Wildlife Department. We look forward to continuing this tradition through Toyota Texas Fest.” said Katie Scallan, executive director of the Texas Bass Classic Foundation.

“We are excited to extend our 20-year JBL-Toyota partnership to include the Toyota Texas Fest,” said Bill Wyman, vice president, Global Car Audio Marketing for HARMAN. “We are thrilled to connect with this avid group of outdoor lifestyle enthusiasts, to help support the community outreach initiatives of the TPWD, and to amp up the Toyota Texas Fest with the dynamic, legendary sound that is JBL.”

Fans can expect a fun and exciting event that will offer live concerts from top country music artists, an outdoor consumer expo, the TPWD Outdoor Adventure Area, a Kids Zone and the 10th anniversary celebration of the Toyota Texas Bass Classic—the championship of professional bass fishing.  Toyota Texas Fest presented by JBL activities will be held at Toyota Stadium in Frisco, while the championship fishing will take place on Lake Ray Roberts near Denton.

“For nearly a decade the Toyota Texas Bass Classic has provided top notch entertainment for the entire family.  With the relocation to Frisco and the introduction to the Toyota Texas Fest presented by JBL, we are poised to see unprecedented growth in 2016,” said Lenny Francoeur, TTBC’s tournament director.

Since TTBC’s inception over nine years ago, the partnership between TTBC and TPWD has helped raise awareness for both TPWD’s conservation efforts and helped raise funding for youth and urban outreach programs.  To date, TTBC has donated $2.25 million to the TPWD and will continue its support in 2016. – See more at: