Toyota Prius 2016 sales are getting help from fictional characters created to specifically change the image of the car.
A lof of thought is usually put in when it comes to marketing a certain product, but when that marketing plan doesn’t work, there has to be a plan B.
According to Fortune, The Toyota Prius 2016 sales may do better by making the hybrid car look sexy and appealing. The car is already known for being “environmentally conscious,” but this move by the company has the future sales of the car in mind.
“The Prius! Impossible Girls campaign, which targets the Japanese market, kicked off Monday,” according to the website. “Each of the 40 “impossible girls” comes with a number, description of the part, and a catchphrase.”The newest car from Toyota had great reviews but the sales went down in the last quarter of 2016. As an urgent fix to this problem, the company has decided to come up with a new campaign.
According to Verge, this detailed campaign allows Japanese Toyota customers to learn more about the car they are driving. Using the Japanese manga style may be an odd marketing tactic for Westerners, but it isn’t unusual in Japan. The use of characters has been seen in numerous ads from technology to food and so much more.
A video was uploaded on the Japanese Toyota Youtube Channel where it introduced their new campaign of personifying the 2016 Toyota Prius. The employees at the company are seen scrambling about trying to build up their new image for the hybrid car.
Toyota has reportedly produced a few merchandise to help the 2016 Toyota Prius sales. They’ve made Prius Impossible Girls cushions, cans, tapestries and trading cards.
The company announced that a song and games featuring the characters would be released soon.
Toyota Motor Corporation is a Japanese automotive manufacturer and is the eleventh largest company in the world by revenue. The company produces vehicles under five brands: Toyota, Hino, Lexus, Ranz and Scion.