Canadian debut of the strikingly sporty Toyota C-HR North American debut of the Toyota COMS Canadian auto show debut of the all-new 2017 Prius Prime and the FCV Plus Concept (MONTRÉAL, QC ...

January 23rd, 2017
Blog

Toyota North American CEO Jim Lentz says, “Our ultimate goal is to build a car that cannot create an accident.” When cars are fully autonomous, the 90-plus percent of accidents currently cause...

October 11th, 2016
Blog

Toyota’s Safety Sense technology suite will become standard across its model line in 2018. The most advanced version of Safety Sense, TSS-P, won the New England Motor Press Association (NEMP...

June 7th, 2016
Blog