This Is Why Toyota Wants to Make Self-Driving Cars
Toyota spells this out well in this genuinely poignant commercial, which features an older gentleman being driven around in an S-FR concept, reliving his youth. Japan’s life expectancy isthe highest in the world by a significant margin (87 for women, 81 for men), and this disproportionately large elderly population puts a strain on the country’s resources. A big part of Toyota’s mission in investing heavily in self-driving cars is to reduce Japan’s burden.
When Toyota first announced its foray into artificial intelligence research last year, it spelled out its mission succinctly:
“As we age, mobility becomes more challenging; and larger segments of society are unable to drive or move freely. Also, the demands on healthcare systems and those who support the physically infirm continue to increase. Toyota believes the opportunities to improve every-day living through artificial intelligence supported technologies are boundless, with significant breakthrough potential for the development of life-saving intelligent vehicles and life-improving robots.”
Of course, part of everyone’s stated mission in developing self-driving cars is to provide mobility to those who otherwise wouldn’t have it, but Toyota puts it at the fore more than anyone else. That’s a reflection of its home country, but it also gives us a reason to be excited for self-driving cars.
Don’t think the machines are only in development to take your fun away; think of them as a way to genuinely benefit society for all.
For further reading, check out Kat Callahan’s piece over at Jalopnik which looks at this same commercial as a way to examine Japan’s changing face. It’s well worth your time.