Toyota celebrating 50th anniversary of the Corolla
Toyota Motor Corp. is celebrating the 50th anniversary of the world’s best-selling car – the Corolla.
Toyota will be the official automotive and transportation sponsor ofHispanicize, billed as the country’s “largest gathering of Hispanic social and digital media influencer returns” in Miami April 4-8.
So why this event? Turns out the Corolla also is the world’s most popular vehicle among Hispanics, who buy one out of every four Corollas.
The Toyota Corolla went on sale in Japan November 1966, and came to the U.S. in 1968. More than 41 million have been sold worldwide. Last year, Toyota sold 363,322 Corollas in the U.S., the most since 371,000 were sold in 2007.
Toyota Mississippi, which began production in October 2011 in Blue Springs, employs 2,000 people and assembles the Corolla. Last year, it produced its 500,000th car, the fastest of any Toyota plant to reach that number.
It began exporting Corollas to parts of Central America, South America and the Caribbean in 2014.
Toyota has been the top-selling automotive brand in the U.S. Hispanic market for more than 10 consecutive years.
“Through our first-hand interaction with Hispanic consumers at Hispanicize in the past, we have heard so many amazing Toyota Corolla owner and passenger stories – from family road trips, to first dates, to marriage proposals,” commented Patricia Salas Pineda, group vice president of Toyota’s Hispanic Business Strategy Group. “Behind these stories has been multi-generation brand loyalty largely based on high-quality, reliable, safe and affordable vehicles that meet the lifestyle needs of U.S. Hispanics. Corolla has made history. But most of all, it has left an imprint on its owners, and their stories are part of our success and the legacy that we want to share.”
“Toyota is not only an industry market leader, but also a true partner and supporter of the Hispanic community; we are proud to have them once again as a Hispanicize sponsor,” said Manny Ruiz, founder and creative director of Hispanicize.
As part of the world’s best-selling car celebration, Toyota will launch a limited edition model based on the sporty 2017 Corolla SE. The custom features will bring in exclusive colors, like Black Cherry, Classic Silver, and Blizzard Pearl, and details to celebrate the car with five decades of legacy. The limited edition Corolla will be available beginning fall of 2016 with only 8,000 vehicles to be sold in the U.S. In addition to the limited edition model, Toyota will continue elevating drivers’ stories as the true measurement of Corolla’s success.