The All New 2016 Toyota Prius at Ken Shaw Toyota in Toronto

Welcome to Ken Shaw Toyota, your certified Toyota dealership in Toronto, Ontario. We are  proudly presenting the new 2016 Toyota Prius. Find out everything you need to know below. Enjoy!

The all-new 2016 Prius shatters perceptions of what’s possible in a hybrid. From the bold character lines of the sporty new exterior, to the high-tech new interior with soft-touch materials and wrap-around dash design, to its lively, fun-to-drive handling, the Prius has never had such a powerful presence. Inside and out, this revolutionary new Prius has been completely redefined.

2016 Toyota Prius at Ken Shaw Toyota in Toronto Ontario

Standard features include:

• LED Headlamps and Daylight Running Lights
• Advanced Full-color TFT Gauge Cluster
• Eco Drive Monitor
• Bluetooth® Compatibility
• 6-Speakers
• Backup Camera
• Smart Key System
• Push Button Start
• Toyota’s Star Safety SystemTM


The Prius' exterior has been completely reimagined. One look at the sleek new exterior shows you its aerodynamic styling, slick new features, and a low-slung silhouette you’d expect to find in a sports car. With bold character lines running along the side from the front fenders, and a lowered hood and rear spoiler, the sporty new design conveys a feeling of forward motion, inspired by a runner in the starting blocks.

Now standard on all models, piercing LED Tail Lights, Headlamps and Daytime Running Lights augment the Prius's sleek looks, minimizing the front fascia and adding to its arresting character. And by lowering power consumption, they also help to improve fuel efficiency. 

The 2016 Prius is the first global vehicle to be built using TNGA, the Toyota New Global Architecture. One result is the Prius' low slung-stance, with the peak of the roof moved forward, and a lower overall vehicle height. Beyond stirring emotion, the new design features a co-efficiency of drag of just 0.24, adding to Prius' impressive fuel efficiency and enhanced responsiveness.

From top to bottom, the 2016 redesign of the Prius has been crafted to excite — and boost efficiency at the same time. The grille shutter, for example, actively traps shut when the engine is cold, opening and closing in response to outside temperatures, and the standard 15” low-rolling resistance tires reduce fuel consumption while giving better handling.

Inside the all-new Prius, you’ll find yourself surrounded by exceptional interior quality. From the new wrap-around dash design, to the new soft-touch surfaces, to upholstery-wrapped pillars, you can expect the unexpected from the moment you open the door.

The all-new Prius is brimming with technology that anticipates your needs, starting with a standard 6.1-inch Display Audio system. The wide, full-colour Head-up Display makes essential information instantly and easily readable, while steering wheel-mounted controls give easy operation of features like audio and AC.

Room to move. Room to relax. Room for your lifestyle. The new Prius has it all: ample legroom, spacious headroom, and impressive cargo capacity. The seats offer an improved fit feel with reduced pressure points, enhancing support and reducing fatigue on long journeys.

Prius Touring* and Technology** offer an added feeling of luxury with a SofTex leather-wrapped steering wheel, a 7-inch Display Audio system with Navigation, SiriusXM Satellite Radio and Wireless Charging. The Prius Upgrade package and the Prius Technology Advanced package heighten your comfort with available heated front seats, while Prius Touring and the Prius Technology Advanced package add SofTex seats.

Behind the wheel, you’ll find a new level of driving pleasure that defies your expectations. The all-new Prius gives you a smooth, comfortable ride — and lively handling that serves up fun and functionality in equal measure.

Beyond its fuel-efficient credentials, the 2016 Prius stands out as fun-to-drive, thanks in large part, to Toyota New Global Architecture (TNGA). With more body torsional rigidity, a lower centre of gravity, and a new double wishbone rear suspension Prius delivers an exceptionally supple and responsive ride.

Advanced eco performance is in Prius’s DNA. Prius has always been a symbol of advanced environmental technology, low emissions and uncompromising fuel efficiency. Now, the all-new Prius moves eco-mobility into a whole new realm to deliver the fourth generation Hybrid Synergy Drive. At a mere 4.5 L per 100 km (city/highway/combined), Prius offers fuel economy that’s better than ever.

Prius 2016 serves up an exceptionally quiet ride. Noise and vibration are noticeably absent even at highway speeds — a result of thick layers of sound insulation and isolation materials strategically placed throughout the vehicle body. New updates improve the feel of acceleration, giving a smooth and direct response in a lower RPM range. And the all-new Prius uses a newly developed active hydraulic booster for its regenerative brakes, improving brake feel and further reducing noise.


Peace of mind behind the wheel — that's our ultimate goal. And Toyota hybrids deliver. The all-new Prius makes a significant advance in active and preventive safety measures, surrounding you with cutting-edge passive and active safety technologies.

Standard on all Prius 2016 models is the Star Safety System, which includes six state-of-the-art accident avoidance technologies: Anti-lock Brake System (ABS) with Brake Assist (BA), Electronic Brake Force Distribution (EBD), Vehicle Stability Control (VSC), Traction Control (TRAC), and Smart Stop Technology (SST).

Thanks to the Prius’s development through the Toyota New Global Architecture, the new Prius achieves an even stronger reinforced body structure that absorbs and disperses impact energy in the case of a collision. Not only does the 2016 Prius benefit from improved core rigidity through the use of laser screw welding technology and a greater number of weld points, it also increases the amount of high-tensile strength steel over six times — from 3 percent on the previous generation to an impressive 19 percent.

2016 Toyota Prius at Ken Shaw Toyota in Toronto Ontario
2016 Toyota Prius at Ken Shaw Toyota in Toronto Ontario
* Efforts have been made to ensure the accuracy of the information presented above, though pricing, equipment, or other details may change at any time without notice. For more information refer to Toyota Canada's website, or consult the vehicle's owner's manual.